Where 4/20 Comes From
The date traces back to a group of California high schoolers in the early 1970s who met at 4:20 in the afternoon. Over the following decades, 420 became shorthand for cannabis, and April 20 turned into the community's unofficial holiday. Now that adult-use cannabis is legal in New York, it is one of the bigger shopping days of the year for licensed dispensaries.
April 20 lands on a different day of the week each year, so it is worth checking our hours before you head over.
What To Expect At The Shop
Both stores are open the same hours every day: Monday, Tuesday and Wednesday 10am to 10pm; Thursday and Friday 10am to midnight; Saturday and Sunday 10am to 10pm.
We carry the full range of adult-use categories, including flower, vapes and carts, pre-rolls, edibles, concentrates, THC beverages, tinctures, topicals, CBD, and accessories. The 4/20 promotions touch most of those categories, but the brands, products and prices are not something we can pin down on a static page. The menu is live, so the honest answer to "what's on special" is: look at the current menu and ask a budtender when you come in.
You can browse and order from the live Dutchie menus:
- Chelsea: dutchie.com/stores/blazinup
- Flatiron: dutchie.com/stores/the-alchemy-flatiron
If a deal is running, it will show on the menu and our staff can walk you through it.
How To Time Your Visit
Popular items can sell through on the day itself, so if you have specific products in mind, the days right before 4/20 can be a good time to shop. Check our current hours and the live menu before you head over.
What You Might Pick Up
4/20 is a reasonable day to try something across the menu rather than buying one thing. A pre-roll, an edible, a vape, and a small amount of flower is a common starter mix. New York sets a daily purchase limit, commonly cited as 3 ounces of flower or 24 grams of concentrate, so plan around that if you are stocking up. If you are not sure where to start, tell a budtender what you are looking for and they will point you to options on the current menu.
If you are buying a gift for someone 21 or over, our staff can help you put something together from what is in stock that day.
The Rules On 4/20
The rules on April 20 are the same as any other day. New York adult-use cannabis is for adults 21 and over, and a valid government photo ID is required. New York applies a daily purchase limit, commonly cited as 3 ounces of flower or 24 grams of concentrate. New York taxes apply at checkout. As with all licensed dispensaries, public consumption follows the same geography as the city's smoking ban, so plan where you consume accordingly.
The Alchemy is a licensed New York State adult-use cannabis dispensary. New York's Office of Cannabis Management licenses adult-use retailers, and you can confirm any licensed retailer at cannabis.ny.gov.
How To Get The Best Out Of 4/20
Bring a valid government photo ID showing you are 21 or over. Check our current hours and the live menu before you come. If you have a specific product in mind, shop in the days leading up to 4/20, because the most popular items can sell out. And go at your own pace. There is no rush to try everything at once.
FAQs
When can I see 4/20 deals?
On the live menu close to the date, and in store. We do not post prices on this page because the menu changes; the Dutchie menus above and our staff have the current specials.
Are deals online or in store?
You can browse and order on the Dutchie menus, and you can shop in person at either store. Some promotions may differ between the menu and the counter, so ask if you are unsure.
What is the purchase limit?
New York's daily limit is commonly cited as 3 ounces of flower or 24 grams of concentrate per person. That applies on 4/20 the same as any day.
What time should I shop on April 20?
We are open the same hours every day. If you have specific products in mind, shopping in the days before 4/20 can help, since popular items can sell out.
What do I need to bring?
A valid government photo ID showing you are 21 or over. New York-licensed dispensaries are 21+ only.
Where are the stores?
Chelsea is at 302 8th Avenue, New York NY 10001. Flatiron is at 12 West 18th Street, New York NY 10011, between 5th and 6th Avenue.
The Alchemy Editors
Field notes from the counter at Chelsea + Flatiron.
Written by our procurement and budtender team. Every claim verified against NYS OCM regulations and current shelf inventory. Updated as the menu rotates.
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